Three Website Trends & What you need to know
Website design can in some ways be a fashionable business. Wanting to keep up with the latest trends and styles, however can be an exhausting business. So what are the latest trends, and what do they mean for website design?
Although it has been around for 2-3 years, parallax scrolling is an increasingly popular website design style. Visually it is impressive, with the background images moving at a different rate to the foreground text, giving a 3 dimensional look.
Parallax scrolling is a technique in computer graphics, where background images move by the camera slower than foreground images, creating an illusion of depth in a 2D scene and adding to the immersion. The technique grew out of the multiplane camera technique used in traditional animation since the 1930s.
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The trend of big background websites began with brands such as Apple using stunning visuals – big backgrounds – behind the foreground text and information.
Related is the use of video backgrounds to give a doubly impressive look. Here’s an example.
A responsive design is a design that changes according to the viewing size it is being browsed on. In other words it is a mobile and tablet friendly approach to great website design that always ensures the user has usable access to the site. With the increasing number of mobile devices in use, responsive design is critical to website design success.