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 10
Reasons Why Your Business Needs a Website:
1. Your Business is Open to the World 24/7, 365 Days
a Year: Unlike your company's office that may be open from
8-5, Monday thru Friday, your company's website is
open 24 hours a day, 365 days a year. There are many
different time zones that may affect your business,
which is why being on the web makes it time
convenient for everyone.
2. It's Your Online Brochure / Catalog That Can Be
Changed at Anytime
A website is easier, cheaper and quicker to update
than print material. Its' capacities are almost
limitless which allow you to provide users with more
comprehensive information. This will save you money
on printing and distribution costs as well.
3. Reach New Markets with a Global Audience
On the Internet, you aren't that local little
business anymore. You have the potential to be seen
by millions across the globe. Did you ever think
your company would have the possibility of doing
business around the world? Well, now you can.
Without a doubt, the Internet is the most cost
effective way to trade nationally and
internationally.
4. Improved Customer Service
By providing answers to questions on your website,
sales and information requests can be processed
automatically and immediately, whether someone is in
the office or not. Online forms can be used to allow
customers to request quotations or ask further
information. Save costs by allowing users to
download invoices, proposals and important
documents.
5. Present a Professional Image
For a small business, a well-designed web site is a
great way of instilling confidence and looking
bigger than you actually are. In this day in age,
customers assume that you already have a website. By
now, your primary competitors probably already have
a presence on the Internet. If they do, keep up with
them and find ways to make yours better.
6. Sell Your Products
Why pay expensive rent, overhead, electric bills,
and all the other costs that go along with owning a
bricks-n-mortar business? Selling in cyberspace is
much cheaper and a good way to supplement your
offline business. Providing secure online ordering
is very affordable for even the smallest businesses.
7. Promote Your Services
Lawyers, doctors, financial consultants,
entertainers, realtors and all service oriented
businesses should let customers know that they have
a choice. Millions of users are referring to the web
and are using company's websites to make major
decisions when they need a specialized service.
8. Gather Information and Generate Valuable Leads
You can gather information about your customers and
potential customers by using forms and surveys.
Rather than going out and getting leads, let them
come to you. This is a great tool for prospecting
targeted customers looking to use your products and
services.
9. Provides Instant Gratification
People are busy and don't like to wait for
information. Give them what they want, when they
want it. If your product is suitable, offer them
free samples or trials to download. This includes
pictures, brochures, software, videos, Power Point
slides, music and more.
10. Great Recruiting Tool
Whether you are looking for talent or posting job
opportunities with your company, your website is a
great recruiting tool for building your business.
The Do's
& Don'ts For Website Success!
-
Do
invest in a secure online ordering system.
-
Do
keep your audience in mind and create copy that
personally speaks to them.
-
Do
create a clear and compelling sales message.
-
Do
update your site content and keep it fresh and
current.
-
Do
anticipate and answer your visitor's questions.
-
Do
check your site to ensure all forms and links
are working.
-
Do
include a call to action on each page. You won't
get business if you don't ask for it.
-
Do
include your contact information.
-
Do
offer links to programs like Acrobat Reader
needed to view your site information.
-
Do
choose a Web host that provides exceptional
service, minimal down time, and consistent site
backups.
-
Do
carefully check your content for spelling and
grammar mistakes. Errors are unprofessional and
show a lack of attention to detail.
-
Do
title each page to be search engine (and
bookmark) friendly.
-
Do
use a URL and domain name that accurately
reflects your business or company name and is
easy to remember.
...and
-
Don't confuse your visitor with too many topics
on one page. Organize information logically.
-
Don't let your site become outdated. Your
credibility will disappear if you offer Mother
's Day specials just in time for Father's Day.
-
Don't include too many colors, fonts, or font
sizes that distracts your visitor.
-
Don't yell at your visitor by using all capital
letters.
-
Don't take your customer's privacy for granted.
Create a privacy policy and stick to it.
-
Don't insult your customer by selling his
information to third parties.
-
Don't ignore or delay customer requests. Return
all customer inquiries promptly because you
never know whom they may recommend you to even
if they don't buy from you.
-
Don't add a visitor count to your site. No
need to brag how many or show how few visit.
-
Don't include graphics that fail to add
importance to your site.
-
Don't use silly clip art unless absolutely
necessary.
-
Don't add unnecessary "extras" that will take a
particularly long time to load.
-
Don't ignore customer complaints, just because
you're on the Web doesn't mean your business
won't be affected by dissatisfied customers
sharing their experience with others.
Tiger Paw Media
client's have
1000's of TOP 10 positions in
Google.
In order to separate ourselves from all other web design
and optimization companies, and to serve our clients
properly, we have to take approach that in order to put
our clients in the Top 10 in Google, we must be
aggressive enough to take Top 10 ranking positions away
from others.
Therefore
we have no choice but to adopt the philosophy of:
"If
you are not our client... You are our prey!"
While this
may seem harsh, if we are to effectively and
aggressively represent our clients, putting them in the
Top Ten in Google is our main priority. Therefore we
cannot be concerned with companies we do not represent.
Our clients are only priority.
Tiger Paw Media is the web design and optimization company which can
prove our client's search engine ranking position results.
 Contact
Tiger Paw Media
today at
(419) 574-2050
to discuss your web site needs, including web design,
revising your existing web site, search engine
optimization consultation or any other web site
questions, concerns or needs. |
